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If the public could give a few pointers to the boutique designers, it would probably start with something like this: We are human. We come in all shapes, sizes and colors. With that declaration in mind, here are four tips for boutique designers.
- We come in all shapes. We’re not all a stack of bones. Boutique designs often cater to the European, rail thin, body type. If you’re a fashion model in Milan, that’s great, but if you’re a bank clerk in London, chances are your ankle is bigger than a model’s thigh. Make clothes that everyone can wear.
- Brunettes look bad in baby blue. It’s not that baby blue is the color of the season. This is simply an illustration. Make sure boutique fashion clothing comes in hues that satisfy all ethnicities and hair colors.
- Keep it loose for the guys. Certainly, the skinny jeans and polished cotton shirts are eye catching, but boys will be boys. Styles, like Henleys Gear, look great on all kinds of men. Variety is the spice of life and the way to make a fashion line successful.
- Think about everyday people to get the styles on the street. The more people see a designer’s clothes in action, the more likely that line of clothing will sell. If boutique lines can attract real people, then everyone wins.
For the fashion conscious shopper, don’t be discouraged if the boutiques feel too exclusive for you. More than likely, your favorite department store or online store will carry clothes that look like the boutique brands, but will fit the human race.
