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If you ask most people they’ll tell you that a clothing label isn’t important and that they don’t go by brand names. However, this is far from the truth. In most cases, you will see that even the most rebellious person that goes against the grain of a typical demographic will still sport a brand name item of clothing. Whether it is their shoes, a hand bag or a pair of sunglasses; it can be difficult to find someone who doesn’t have on one single particular brand.
While some people pay attention to brands more than others, even your die-hard anarchists will sometimes buy a particular brand of clothing that their hero or mentor wears. It’s true that celebrities are the biggest culprits of brand name purchasing, even your middle class and lower class demographics shop for brand names as well. Perhaps your average Joe can’t afford to buy his wife a pair of Christian Louboutin shoes but his wife may very well be wearing Nike or Reebok sneakers or have a Gucci bag that she got second-hand.
The point is that names and labels matter in the world even though some may say it’s not true. In times of economic stress you may not see the sales figures rise when it comes to expensive designers but you will most likely never see the figures go so low that no one is buying the goods. Let’s face it; many people see someone they admire such as a celebrity or public icon and they want to emulate them in any way possible. What better way than to dress like them?
